Why Marketing is the best field today

Marketing has different types -- from Database marketing to social

media marketing, it’s very vast.

A career in marketing can take you in several different direction. Marketing communication can be done in several ways that are why a career in marketing opens several doors as a profession.

Marketing can be defined as being the intermediary function between product development and sales.

A key part of a career in marketing is to understand the needs, preferences , and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done my market research.

Marketing is used in every company, every industry, so career potential is unlimited.

You can find many opportunities in marketing in the following categories:

• Market research
• Brand management
• Advertising
• Promotions
• Public relations

Marketing Jobs and Careers

Any given marketing department is made up of a variety of positions, projects and goals.

Digital Marketing

It refers to marketing through digital channels like search engines , websites, emails , and mobile apps.

Search engine optimisation ( SEO )

It refers to organically optimizing web content to be indexed by search engines and easily found by your audience.

Email Marketer

It utilizes a single channel to reach current and potential customers through creatively- written emails and digital promotions.

Growth Marketer

It refers to marketing that targets the entire funnel.

Content writing

Its mainly executed online, could be considered a segment of digital marketing.

Content marketing  refers to marketing via long form content , websites , blogs.

Social media marketer

It is leveraging social platforms like Facebook, Twitter, and Instagram to promote a company and its products and services as well as connect with its audience in new ways.

Database Marketing

It enables marketers and advertisers to create relevant messages to their current and potential customers.

Marketing is going to get more exciting and marketeers smarter in the future.